Stone fierce market competition to win business must have a

Writer： admin Time：2005-09-12 11:06 Browse：℃

Development of the industry the past three decades, the market competition intensifies, more and more intense game between brands. Today's stone changing market environment, consumer demand is also changing, the stone business how to get the victory in this stage no nitrate "war" in the moment become stone enterprises need to actively think about. So in the end to win the stone enterprises "clearance magic," What is it?
Stores, "Affinity" can narrow the distance between consumers
As consumers become increasingly dominant stone market, the service is good consumers is half the battle. So, to create a good feeling consumption and consumer environment is very important, it will not only directly affect the perception of customers, but also to determine the customer will not go into consumption. This is the first move if the stores sell, and if this step is done, you will have the possibility of moving the goods sold; if you do not come to this step, it can only be a product of poor sales. It can be seen, only the stone enterprises to build their own "affinity" and give consumers a "walk in" reason, be possible to let the stores of stone products move off together. Whether store decoration, furnishings and store sales staff etiquette training and other issues are to build stores, "Affinity" the first condition.
Appropriate planning promotional activities can arouse consumer interest
We all know that the sale of part of the stone, is indispensable planning activities. Which is one of special promotions, cheap promotional activities have four conditions: First, ground gas, to attract consumers; second is to allow consumers to buy after feeling it; the third is for a long time does not move off the goods; Fourth It is used as a low-priced goods to ensure that quality is not a complaint. The main role of activity, both to attract consumers together popularity, but also to be able to combat competitors. So, since the role of promotion is the key to attract consumers to gather popularity, then the price of goods will have to really feel the benefits to consumers that are very cheap can be accounted for, or no attractive. This special offer targeted product strategy, not only to attract popularity, a strong blow to competitors, but also bring joint sales of other products.
Innovative Stone Products on display to attract the attention of consumers
For poor sales backlog of stone products, stone enterprises can be solved through innovative merchandising strategies. This will not only attract the attention of customers, but also to increase the depth of customer contact rate. Specific methods are: First, through the use of the goods on display were clever combinations to renewed consumer interest and attention; the second is through the thematic display method, that is combined with an event or National Day, Mid-Autumn Festival, two-eleven other festivals, centralized display the relevant series of products to render the atmosphere, creating a specific promotional environment to promote sales of certain goods; Third, through eye-catching display method, that is, through various forms, using the method of comparison contrast, highlighting the display of goods, allowing consumers of their focus.
Faced with increasingly intense market stone, stone enterprises only take the initiative to seek a breakthrough point, in order not to be eliminated in the warlords have carved stone market competition.